When you sponsor AfriSAFE, you get to reach many more people than just those who attend on the day. Our event with the campaign is promoted over many months across a range of communications channels, including main stream media, email, direct marketing and social media, as part of an integrated marketing plan. As a sponsor, your name and logo will be used during these outreach campaigns maximising brand visibility.
The Awards have a high-quality audience of top-level executives, which sponsors get a unique opportunity to connect with. Sponsors can engage one-on-one with key decision makers relevant to their business. This is an opportunity to get right in front of your target market and reach numerous people who are interested in your products and services.
Your brand will be seen throughout the AfriSAFE event and sponsorship will make it easier for attendees that are keen to learn more about your business to come and find you. Sponsors will of course benefit from brand recognition at the event itself, but most of the brand exposure happens beforehand, as the event is being marketed. So, get more ‘bang for your buck’ by taking advantage of long lead-time marketing by securing a sponsorship opportunity early on.
The Society will form a positive opinion of your business when it is linked to AfriSAFE, which is an high-profile, prestigious event. The association with AfriSAFE will enhance your business reputation as being responsibility to the health, safety and well-being of the society and improve the way you are perceived.
Attending in person as a sponsor gives you a privileged chance to learn more about actual and potential customers and promote your products and services to them. Sponsoring AfriSAFE is a great way to generate quality leads because the event is attended by high level decision makers in relevant market sectors. Being an event sponsor also focuses a spotlight on you and your businesses, making it easier for opportunities to find you.
AfriSAFE generates a huge amount of publicity both locally and internationally. This is true not just in the days around the event, but in the months leading up to it, and afterwards. Sponsorship can help you generate a positive level of media coverage that might otherwise not have been available or would be extremely expensive if it were to be purchased.
The act of sponsoring AfriSAFE through an exclusive sponsorship is a significant way to differentiate yourself from competitors. Quite simply through being a sponsor at the Awards your name will stand out head and shoulders above the rest.
